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NURTR
Every lead nurtured. Every appointment booked.
$12B
is lost every year in real estate because agents don't follow up.
87%
of leads never get a callback
47h
average agent response time
Speed-to-lead threshold: 5 min
3
touches before most agents quit
The money is in touch 9 to infinity
CRMs manage customers.
But leads aren't customers yet.
Lead Gen
"Here's a list"
→
NURTR
"I'll turn that list into appointments"
→
CRM
"Manage your contacts"
NURTR fills the gap that nobody owns.
AI-powered lead nurture.
A new category.
Meet NYA — not a CRM, not a chatbot. A nurture engine.
-
AI
NYA — AI persona handles all follow-up via SMS and email — 24/7, no human needed
-
Q
Qualifies leads using MTPC scoring: Motivation, Timeline, Price, Condition
-
P
Handles objections using 7 proven psychology techniques
-
C
Books appointments directly on the agent's calendar
-
∞
Follows up forever until: Yes, Stop, or Deceased
How it works
1
Connect
Plug into GHL or any CRM. Takes 5 minutes.
2
Nurture
NYA follows up with every lead, every time. 24/7/365.
3
Book
Agent wakes up to a full calendar. No cold calls. No chasing.
Every lead is nurtured until
one of 3 things happens.
✓
YES
Appointment booked. Agent closes.
✕
STOP
DNC list. Respected immediately. Compliant.
↺
ESTATE
Probate follow-up triggers. New lead created.
There is no "gave up." There is no "expired."
NYA never stops.
Market Size
2.2M target professionals
$5.2B
Blended TAM — 2.2M professionals × 70/30 NYA/NURTR split
NYA ($99/mo): $1.8B | NURTR ($997/mo): $7.9B
Business Model
NYA
$99/mo
Self-serve, one click
- ✓ Full NYA conversation quality
- ✓ All 4 talk tracks
- ✓ 50 active leads
- ✓ Inbound only — NYA responds when leads text in
- ✓ SMS only
- ✓ Conversation threads visible
- ✓ Appointment notifications
- ✓ Dedicated phone number
- ✓ Calendar integration (any calendar link)
- NYA stops when leads ghost
NURTR
$997/mo
Self-serve, one-click upgrade
- ✓ Everything in NYA
- ✓ Unlimited leads
- ✓ Perpetual follow-up — NYA follows up FOREVER (3 exits: Yes, Stop, Deceased)
- ✓ SMS + Email
- ✓ MTPC lead scoring + lead scoring
- ✓ Full NURTR CRM (white-labeled GHL)
- ✓ Pipeline + analytics dashboard
- ✓ Weekly + monthly reports
- ✓ Content rotation (anti-spam)
"One closed deal covers a full year"
Both tiers are self-serve. No demos. No sales calls. Just click and go.
Price ladder: $99/mo launch → $197/mo post-traction → $297/mo at scale. Early clients grandfathered.
Traction
LIVE
Bot deployed & operational
4
NYA talk tracks
(seller + buyer × agent + wholesaler)
12/12
Test scenarios passing
100M+
Lead threads at scale
$497
GHL SaaS Pro cost/mo (unlimited sub-accounts)
$0
Customer acquisition cost
Built by a closer.
Not an engineer.
This isn't Silicon Valley theory. This is battlefield-tested.
- USMC Combat Veteran
- $250M+ in real estate transactions
- Scaled companies to Inc 5000
- Founded and operated a title company
- Sold tens of millions in insurance
- Built the AI, the system, and the strategy
NURTR is the operating system
between lead gen and CRM.
Year 1
Real estate agents and wholesalers
Year 2
Insurance, mortgage, solar
Year 3
Full CRM launch — every NURTR user migrates overnight
Year 5
The industry standard for lead nurture across all sales industries
We're not building a feature. We're building a category.
Join us.
700 clients (500 NYA + 200 NURTR)
$2.99M/yr
2,000 clients across RE + insurance + mortgage
$8.6M+/yr
Investors
invest@nurtr.com
Agents
Start NYA — $99/mo, one click
Partners
partners@nurtr.com
There are two types of people in this business.
People who close — and people who don't.